Helping TES Reach Their Campaign Objectives | Case Studies | Adapt
Campaign support for the Times Educational Supplement
For: Times Education Supplement
To gain sign-ups and social signals for one of TES’s seasonal campaigns
Working in conjunction with the internal PR team we created a series of assets optimized for Facebook & Twitter which could be used to support their Autumn campaign. The main goal was to encourage people to visit the campaign site and in turn share this site within their own networks. We utilized proprietary tools to understand what content resonated with this core demographic to ensure that our output was optimized for their tastes. In addition to this we formed a full paid amplification strategy to support our releases.