Defining Cultural Sensitivities for a Global Brand | Case Studies | Adapt
Defining cultural sensitivities for a global brand
For: Harley Davidson
To help protect the Harley Davidson brand by providing cultural insight across 41 markets
Harley Davidson wanted to understand what the cultural sensitivities could be surrounding colours, hand signs and various phrases across multiple markets. Working with trusted in-site marketers we were able to collate huge amount of data around all of the clients’ key touch points. Our designers and data visualization experts took this and created easy-to-use style sheets which could help inform marketing decisions in a quick and easy manner.
Delivered scalable support that helped shape global advertising & branding decisions.