Integrating Third Party Reviews to Drive Traffic | Case Studies | Adapt
Integrating third-party reviews to improve organic performance
To help oversee the correct implementation of third party review software in order to drive traffic and increase leads
Our tech team worked with internal developers to implement user generated reviews from a third party tool into the website architecture ensuring suitable structured mark-up is present so that rich snippets can be displayed. Working across 22 markets required working with multiple teams; our tech leads working as a centralized hub from which to orchestrate the cross-market strategy within the business’ critical timelines.
22% Improvement in product page CTR across EMEA
5% uplift in traffic to product pages affected by changes from organic search