Create a scalable, organic link acquisition strategy to increase domain authority of local sites on Baidu
Our Baidu team worked alongside our data analysts to formulate two separate lists. One a list of sites that had mentioned the Autodesk brand or services, and the second a list of key online influencers within the niche that had not already linked.
Traditional Western PR tactics are often not effective in China, and so a strategy to approach and win over influencers using slow burn social media was put into place. Combined with the link reclamation work this provided a large enough pool of sites to help turn the dial on our client’s organic performance.
- 161 links built on 57 domains
- Increased number of keywords ranking in Baidu by 12%
- 75% increase in organic traffic in 6 months