Creating Viral Content Based on Seasonal Trends | Case Studies | Adapt
Leveraging seasonal search trends to create viral content
To create a piece of Christmas themed content for ebookers to acquire links and social buzz
To help leverage Christmas search trends we wanted to create a piece of content that could work across several different European markets. Our cross-market analysis highlighted several opportunities but one stood out from the rest – hangovers.
Our researchers set about uncovering hangover cures from around the world – until they had put together the ultimate list featuring 100 weird and wonderful cures. Each one of these cures was then hand illustrated and used to create an interactive guide. Alongside this our developers created a Hangover Cure Generator, allowing people to answer a number of simple questions in order to find their perfect cure. After our language team had transcreated it into five languages it was then up to our outreach team to get it seen.
50+ high quality links
Featured on sites including Lonely Planet, Matador Network, Mail Online, The Mirror & AWOL.
One of the highest engagement metrics of any ebookers campaign