Supporting the Canon E-Commerce Launch | Case Studies | Adapt
Supporting the Canon E-Commerce Launch
For: Canon

Objective

Create the e-Com channel for Canon as one of the deliverables of Canon’s Transformation journey. Define and deliver e-Com search strategy for Canon across EMEA, working with various internal and external stakeholders

Solution

  • Created requirements document from Search POV and delivered  IA structure, transcreated navigation, meta data & content optimization
  • Taxonomy (Functional requirements, PIM integration)
  • Content strategy & support implementation; help support and create optimal category & seasonal landing pages across markets
  • Technical  implementation support (optimizing platform, catalogue set up)
  • On-site search optimzation across multiple languages
  • Omni channel strategy

Results

  • Revenue exceeded 2016 targets
  • Optimized and localized websites delivered
  • Improved rankings & organic traffic
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490
Supporting the Canon E-Commerce Launch | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490