Turning a Simple List Into Groundbreaking Content | Case Studies | Adapt
Turning a simple list into ground breaking content
For: Funding Circle
We were challenged with taking a humble list of business quotes and turning it into something special
Lists of business quotes are always popular pieces of content – but we wanted to take this idea and supercharge it. Our researchers put together over 600 quotes from 100 ‘Brilliant Business Minds”. We then commissioned hand drawn illustrations of all 100 of the featured business thinkers. Next, our developers used their skills to create a stunning interactive featuring filterable quotes and even a quiz. The result – an evergreen piece of content that shows just how far you can take a simple list with a little bit of thought and effort.
The piece has been promoted on over 60 high quality websites including Brand Republic, Entrepreneur and Inc. It has received thousands of social shares with a cumulative reach well in excess of 4 million.