Generating 60,000+ Page Views Within a Week | Case Studies | Adapt
Using creative content to generate over 60,000 page views within a week
For: Funding Circle

Objective

To create a piece of viral content that would promote the Funding Circle brand

Solution

Our Ideas Factory team ideated and created a cryptic puzzle entitled Brandscape, a hand drawn illustration featuring visual clues for 50 international brands. After the creative team had devised all fifty increasingly difficult clues, renowned artist, Running For Crayons, was commissioned to create the stunning artwork. Our in-house dev team then created the framework for the game from the ground up, incorporating the Facebook API so that people could login and save their progress.
Once released our digital PR team set about promoting the game to both sector relevant publications and to the wider media.

Results

  • Over 60,000 unique players within two weeks
  • Over 40 high quality links
  • Featured on national media outlets including The Mirror, The Sun, The Daily Star and Mail Online
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490
Generating 60,000+ Page Views Within a Week | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490