Transcreation to Strengthen Global Positioning | Case Studies | Adapt
Using transcreation to help strengthen global positioning
For: Avigilon

Objective

Avigilon needed support on the transcreation of different types of branded collateral in 6 markets to help them strengthen their brand on a global scale

Solution

  • Transcreation of Partner Handout, ACM 56 Brochure, NVR Flyer, ACM 56 Sales Presentation
  • Transcreation workflow containing DTP and multiple QA steps and in country review
  • Materials were delivered market ready and fully culturally adapted to the target locales
  • All transcreation and review completed by SMEs in country
  • Workflow steps embedded into TMS connected to the glossaries for terminology consistency
  • A query management system that allowed us to share queries with other languages and with customer
  • Draft DTP steps to provide context to reviewers
  • ICR review cycle for customer sign off

Results

  • Key documents transcreated for 6 core markets
  • 80% reduction in cost from previous localization solution
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490
Transcreation to Strengthen Global Positioning | Case Studies | Adapt
We are a multilingual marketing agency, providing digital solutions for your global journey
We help companies create, modify, optimize & transform
We are Adapt, a Welocalize Company
Clients we have helped on their global journey
Create
Modify
Optimize
Transform
WE ARE HIRING
Would you like to join our team?
View our latest job opportunities and paid internships.
Read More
EVENTS
Come and meet the team at one of our events
Learn more about the events we are hosting or attending in the coming months.
Read More
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490