SEO Training

25 years of SEO experience

Central London Premises

Interactive and actionable training sessions

We offer beginner, advanced and custom training days.

Here at Adapt Worldwide we appreciate that not every business needs to employ an SEO agency full time. However with search results becoming more and more competitive  without correct direction many businesses will never be found online. Our Search professionals will use informal, interactive training days to teach you vital SEO techniques that you can apply to your website to improve traffic and sales.


Our Courses

Beginner SEO Training

What it is

Our beginner training course is designed to give you an excellent foundation and understanding of SEO. We’ll teach you all the intricacies of the search engines, how they work and how SEO can work for you.

What will you learn?

You’ll learn everything you need in order to understand SEO and what you need to do to implement a successful strategy for your business.

Who will benefit?

This course is ideal for those who’ve had little or no exposure to SEO in the past. We’ve designed this for small business owners but it’s not limiting and principals learnt can be applied to businesses of any size.

The course will includes:

  • Introduction to SEO
  • Key terminology & technology
  • Typical KPIs
  • Keyword research
  • Landscape analysis
  • Competitor analysis
  • Creating a strategy
  • Technical considerations/audits
  • On-site optimisation essentials
  • URL structures
  • Page titles
  • Meta data
  • Page content
  • Internal linking
  • Importance of site maps/information architecture
  • Image naming conventions, alt & title tagging
  • Off-site optimisation
  • Link building and online PR

For the full course prospectus please get in touch via the contact form to the right
or call us on 0207 637 9079

Advance SEO Training

What it is

Our advanced training course is designed to refine and expand advanced search techniques to take your SEO above and beyond all competitors. We’ll deep dive into all technical and psychological aspects of search in order to understand and give you the competitive advantage to out rank your competitors. This course sets to test your skills and change the way in which you think about search marketing.

What will you learn?

You will learn Technical SEO for the worlds largest websites and how search strategy can be integrated and tracked across all channels.

Who will benefit?

Junior search professionals who’re looking to advance their SEO career and businesses who are looking to take on international markets and compete at the top level.

The course will include:

  • Expert technical analysis
  • Canonicalisation
  • Accessibility
  • Site Structure
  • Crawling Technology
  • Log file analysis
  • Advanced competitor research
  • Backlink analysis
  • Influencer analysis
  • Integrated strategy
  • Monitoring
  • Health
  • Future proofing
  • HTTPS/Site speed
  • Mobile

For the full course prospectus please get in touch via the contact form to the right
or call us on 0207 637 9079

Custom Training

What it is

If you have training requirements which sit outside of our standard classes we will be more than happy to organise bespoke courses tailored to your specific needs. Bespoke training is offered either in our London office or via webinar.

You will benefit from:

  • The size of the class you want
  • The curriculum that suits your needs
  • Dates that suit you
  • Flexible course duration

For the full course prospectus please get in touch via the contact form to the right
or call us on 0207 637 9079

SEO Training for PR

What it is

As a multilingual digital marketing agency we understand the importance of integrating activity across all communications. The world of SEO and PR is becoming more aligned as the online marketing ecosystem continues to evolve – and yet many PR professionals remain at best unaware and at worst suspicious of the role which SEO can play.

What will you learn?

Our course focusses on the importance of influencer selection, integrating marketing activity with your SEO team and if you’re a small business, making sure your PR activity directly reflects the needs of search.

Who will benefit?

All PR professionals who haven’t been educated in SEO will benefit from this course.

The course will includes:

  • Integrated campaigns
  • Keyword research
  • HTML press releases
  • Campaign case study
  • Sourcing influencers
  • Classifying and Qualifying Influencers
  • Outreach strategy
  • Comms
  • Working with other channels

For the full course prospectus please get in touch via the contact form to the right
or call us on 0207 637 9079

SEO Training for Bloggers

What it is

Blogging has long ceased to be a hobbyist’s pursuit. Bloggers are now a huge factor in helping brands market to their audience. However there remains little support for bloggers who are using platforms such as WordPress or Blogger in understanding the technical SEO considerations which could help them get the most out of search engines – and help their content get seen by an even bigger audience.

What will you learn?

Our course will help bloggers understand how to leverage SEO to grow their readership, increase their online presence and ultimately make more money from their blog.

Who will benefit?

This course will benefit any and all bloggers!

The course will includes:

  • Introduction to SEO
  • Key terminology & technology
  • Typical KPIs
  • Keyword research
  • On-site optimisation essentials
  • Page content
  • Internal linking
  • Importance of site maps/information architecture
  • Image naming conventions, alt & title tagging
  • Off-site optimisation

For the full course prospectus please get in touch via the contact form to the right
or call us on 0207 637 9079

Location

2nd floor, Eastgate House16-19, Eastcastle Street W1W 8DA, London, UK

Payment

Payment can be made in advanced or through invoicing and should be paid with 15 days of the training taking place.

FAQ

We hope these FAQ’s can answer your questions.

Is there a discount for more than one booking?

Yes discount can be arranged for booking of multiple people. Please get in touch for more information.

How long are the courses?

The course is 1 day and is split into a morning and afternoon session.

How often do your courses run?

Each course runs once per month

Do you have parking available?

We do not have parking available.

Contact Us

+44(0) 207 637 9079

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Who will be teaching you?

Chee Ho Wan

Chee is the Founder and operations director at Adapt Worldwide with over 12 years experience working on the worlds biggest brands.

Will Cecil

Will is a SEO Manager with 7 years experience implementing technical solutions for leading high street brands.

Chris Rochowiak

Chris is a SEO Manager with 4 years experience in SEO and leads the development of juniors within Adapt Worldwide.

Alina Anghel

Alina successfully runs her own fashion blog and has been in the industry for 5 years. She develops international social media marketing strategies and manages multilingual content marketing campaigns.

Adapt Worldwide Training Team

With over 18 years experience of SEO training and consultancy, Adapt Worldwide have a highly specialised team capable of training businesses of all shapes and sizes.