Chinese Social Media Marketing | Adapt
Chinese Social Media
Connect with half a billion social users
The number of active social network users in China is an estimated 650 million – twice the population of the US. With familiar platforms like Facebook and Twitter being blocked, brands have to consider key Chinese platforms such as WeChat and Weibo. While they require local expertise and accreditation to set up and manage effectively, they provide unique organic and paid features that allow you to get up close with your target audience.

Understanding the Chinese landscape

The Chinese social media landscape is evolving rapidly. Only five years ago, Renren and Qzone were the big players. Recent years have bought massive changes to the Chinese digital landscape seeing one-stop wonder app WeChat as the current social media giant, with Twitter-like Weibo arguably in second. Beginning life as a WhatsApp-esque messenger app, WeChat is now sewn into the fabric of everyday life in China with the ability to book taxis, pay at supermarkets and even pay bills. For brands, official accounts provide the opportunity to host a brand hub and push out articles and interactive content among other pieces, with new features being unveiled every month.

Our in-house Chinese social media experts can provide everything you need to effectively engage with the Chinese market, from social audits and strategies to account management and paid amplification. We help you reach influencers, run seasonal campaigns and report on measurable KPIs of the actions taken. Chinese platforms we manage include Weibo, WeChat, and LinkedIn (known in Chinese as Lingying).

Services
Account Set-Up and Optimization

Alongside ensuring that your social media account, be it Weibo or WeChat, is on-brand, correctly localized and is relevant for your Chinese target audience, setting up and account verification requires certain Chinese business accreditation, which we can assist with. Verified accounts offer brands a whole host of extra functionalities and APIs as well as trust and reputation assurance with your audience.

Channel Management

Our native Chinese social media specialists will give invaluable help and insight every step of the way. Included in our services are account set up, content publishing, channels and community monitoring, reporting on performance, and ad copy creation and launch. We understand the unique functionalities, formats and audiences of key platforms such as Weibo and WeChat to ensure your brand is represented properly to your Chinese target audience on these platforms.

Influencer Outreach

We work closely with Weibo and WeChat KOLs (Key opinion leaders) sourced across a variety of key industries to plan outreach and amplification strategies. Leveraging KOLs is a vital part to any social media strategy in China and is a direct route to heightened brand awareness, product promotion and conversions. KOLs can be tailored in as part of seasonal campaigns or on an ad hoc basis to ensure that your message is shared by right person on the right platform at the right time.

Social Media Advertising

A wide variety of rich media advertising opportunities exist across China’s social media platforms, with imagery, GIFs and video proving both popular and effective. WeChat in particular has a variety of features such as banner advertising on subscription accounts, click-to-follow ads and “In-Moments” advertising, allowing brands to target a selected demographic in their WeChat status feed.

Effective advertising not only requires localization expertise but also an understanding of China’s strict advertising policies. Through our collaboration with Sina and Tencent we are able to guide you through this and ensure your ads are seen by as many as possible

Consultancy & Training

Our Chinese-speaking social media specialists can help provide training and consultancy for companies looking to train their internal team in running Chinese social media. Training can be held in English and/or Chinese.

Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490
Chinese Social Media Marketing | Adapt
We are a multilingual marketing agency, providing digital solutions for your global journey
We help companies create, modify, optimize & transform
We are Adapt, a Welocalize Company
Clients we have helped on their global journey
Create
Modify
Optimize
Transform
WE ARE HIRING
Would you like to join our team?
View our latest job opportunities and paid internships.
Read More
EVENTS
Come and meet the team at one of our events
Learn more about the events we are hosting or attending in the coming months.
Read More
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490