Leveraging technical SEO improvements and content optimisation to improve visibility for some of the world’s best loved fashion publications

Hearts Media Group tasked us with increasing organic traffic across a number of their best know properties, including Harpers Bazaar, Red Magazine and Elle.

Solution

Our team ran comprehensive audits across tech and content, as well as off-site signal analysis. Due to the editorial nature of these sites the audits were required to run across hundreds of thousands of pages – all of which needed to be prioritised for attention from quick wins through to longer term challenges.

Our analysis incorporated:

  • Tech and metadata audit
  • DA and referring domain analysis
  • Ranking opportunity
  • Best linked to content & backlink opportunity
  • Seasonality analysis
  • Link toxicity
  • Keyword research and search opportunity analysis

After several immersion sessions to understand the internal capabilities of the Hearst Team, we provided a detailed roadmap for improved organic performance across technical implementations, existing content optimisation and new content creation. With multiple different stakeholders relying upon the Hearst tech team, their capacity to implement changes would change rapidly, meaning that weekly reviews of the roadmap and an agile approach to updating it were required to ensure organic growth was achieved.

Results

results

Ranking improvements for 73% on monitored keywords (Elle UK)

19% increase in  indexed pages (Elle UK)

26% increase of keywords ranking in Top 50 (Red Magazine)

56% increase in beauty keywords ranking within Top 50 (Red Magazine)