Improving visibility for the world’s leading university review site

Times Higher Education (THE) tasked us with improving organic visibility for their World University Rankings websites for both the UK and US.


Our tech and content analysis teams worked in collaboration to identify and prioritise a number of core implementations which would achieve demonstrable results within a limited timeframe. We identified and produce a complete overhaul of metadata, new content opportunities and technical optimisations that could be rapidly implemented by their in-house team with the support of our developers.

Our analysis incorporated:

  • Redirection towards clean (non-parameter) URLs
  • Complete metadata overhaul
  • Content calendar & production
  • 404 crawl and strategy (leading to 98% reduction in 404 errors)



76% increase in organic traffic with 3 months

47% increase in KWs appearing in Top 5 (US)

34% increase in KWs appearing in Top 5 (UK)

86% increase in traffic for priority URLs