To use generate high authority links via creative content
New York artist Leyland Foster was commissioned to illustrate the Fresh Prince of Bel Air cast as they would appear today in order to celebrate the programme’s 25th anniversary. This tactic, known as ‘news jacking’ allows us ride the wave of a popular media story. Our digital PR team, working in conjunction with Lyst’s internal content teams made sure that the images and accompanying press pack was seen by all the right people.
- 80 links within two weeks – with over 30 DA50 + sites and 10 DA80+ sites
- Links from sites including Buzzfeed, Mashable, Complex, E!, US Weekly & GQ