Helping a Global Fashion Brand Navigate Weibo | Case Studies | Adapt
Helping a global fashion brand navigate Chinese social media
For: Net-A-Porter Group

Objective

The Outnet had limited brand awareness in the Chinese market, with low CVR across the Weibo platform

Solution

Our Weibo experts decided on a two-pronged approach. Firstly, they would create a series of activities focused on winning over key online influencers (identified via our proprietary tools), secondly they would devise a number of activities which were optimized for paid amplification.
By combining these two work streams they would maximize the exposure of The Outnet within the limited timeframe, and also sow the seeds for the prolonged growth of brand recognition. On the surface a simple plan, but in reality it required input from a huge number of teams, including data analysts, digital PR, creative, transcreation and of course our Weibo experts.

Results

  • Brand impressions increased by 68% from the 1st month running biddable activity
  • During social biddable activity, CTR increased by 66%
  • Doubled number of orders per week with much stronger CVR
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
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Helping a Global Fashion Brand Navigate Weibo | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490