The Outnet had limited brand awareness in the Chinese market, with low CVR across the Weibo platform
Our Weibo experts decided on a two-pronged approach. Firstly, they would create a series of activities focused on winning over key online influencers (identified via our proprietary tools), secondly they would devise a number of activities which were optimized for paid amplification.
By combining these two work streams they would maximize the exposure of The Outnet within the limited timeframe, and also sow the seeds for the prolonged growth of brand recognition. On the surface a simple plan, but in reality it required input from a huge number of teams, including data analysts, digital PR, creative, transcreation and of course our Weibo experts.
- Brand impressions increased by 68% from the 1st month running biddable activity
- During social biddable activity, CTR increased by 66%
- Doubled number of orders per week with much stronger CVR