Increase the visibility of the Persil Wild Explorer App following its relaunch
Our ASO team conducted full category, competitor and previous version analysis to understand which opportunities could be leveraged within the Android store. Following a comprehensive audit a full keyword strategy was formulated. Copy was optimized in conjunction with internal product managers.
- Position 1 for 14 top targeted keywords
- Position 2 for 10 top targeted keywords
- Top 10 for 23 relevant keywords