Leveraging Organic Link Acquisition for Baidu | Case Studies | Adapt
Leveraging organic link acquisition for Baidu
For: Autodesk

Objective

Create a scalable, organic link acquisition strategy to increase domain authority of local sites on Baidu

Solution

Our Baidu team worked alongside our data analysts to formulate two separate lists. One a list of sites that had mentioned the Autodesk brand or services, and the second a list of key online influencers within the niche that had not already linked.
Traditional Western PR tactics are often not effective in China, and so a strategy to approach and win over influencers using slow burn social media was put into place. Combined with the link reclamation work this provided a large enough pool of sites to help turn the dial on our client’s organic performance.

Results

  • 161 links built on 57 domains
  • Increased number of keywords ranking in Baidu by 12%
  • 75% increase in organic traffic in 6 months
Contact Adapt
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Beijing
100010 China
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Leveraging Organic Link Acquisition for Baidu | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490