Creating Viral Content Based on Seasonal Trends | Case Studies | Adapt
Leveraging seasonal search trends to create viral content
For: ebookers

Objective

To create a piece of Christmas themed content for ebookers to acquire links and social buzz

Solution

To help leverage Christmas search trends we wanted to create a piece of content that could work across several different European markets. Our cross-market analysis highlighted several opportunities but one stood out from the rest – hangovers.
Our researchers set about uncovering hangover cures from around the world – until they had put together the ultimate list featuring 100 weird and wonderful cures. Each one of these cures was then hand illustrated and used to create an interactive guide. Alongside this our developers created a Hangover Cure Generator, allowing people to answer a number of simple questions in order to find their perfect cure. After our language team had transcreated it into five languages it was then up to our outreach team to get it seen.

Results

  • 50+ high quality links
  • Featured on sites including Lonely Planet, Matador Network, Mail Online, The Mirror & AWOL.
  • One of the highest engagement metrics of any ebookers campaign
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490
Creating Viral Content Based on Seasonal Trends | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490