To gain organic links for health brand, PlenishCleanse, outside of their usual sector
Plenish Cleanse are a VC funded cold press juice brand that is rapidly growing within the health drink sector. Despite rapid growth their online presence was relatively immature & they required a campaign which would spread brand recognition – but more specifically generate organic links to improve their relatively poor domain authority.
Plenish Cleanse is a fun and ‘daring’ brand – and so we decided to news jack the opening of the Batman vs. Superman: Dawn of Justice cinema release. Working with acclaimed artist Fulvio Obregon we created a series of illustrations featuring the stars of the film maintaining their healthy lifestyle in a very tongue in cheek manner (Think Batwax….)
- The piece has received 50+ links since its launch one month ago. Including placements in Tier 1 sites such as Grazia, Dmarge, HighSnobriety, APlus & DesignYouTrust. It also received over 35K views on Imgur and enjoyed a social reach across channels of +250,000