Creating Viral Content for PlenishCleanse | Case Studies | Adapt
‘News jacking’ a movie release to create viral content
For: PlenishCleanse

Objective

To gain organic links for health brand, PlenishCleanse, outside of their usual sector

Solution

Plenish Cleanse are a VC funded cold press juice brand that is rapidly growing within the health drink sector. Despite rapid growth their online presence was relatively immature & they required a campaign which would spread brand recognition – but more specifically generate organic links to improve their relatively poor domain authority.

 

Plenish Cleanse is a fun and ‘daring’ brand – and so we decided to news jack the opening of the Batman vs. Superman: Dawn of Justice cinema release. Working with acclaimed artist Fulvio Obregon we created a series of illustrations featuring the stars of the film maintaining their healthy lifestyle in a very tongue in cheek manner (Think Batwax….)

Results

  • The piece has received 50+ links since its launch one month ago. Including placements in Tier 1 sites such as Grazia, Dmarge, HighSnobriety, APlus & DesignYouTrust.  It also received over 35K views on Imgur and enjoyed a social reach across channels of +250,000
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+1 503.274.2211
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New York
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USA
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Loughlinstown Dublin D18 E440
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BARCELONA
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Barcelona
Spain
+34 93 412 65 00
BEIJING
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Beijing
100010 China
+86.10.5695.3888
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Tokyo 153-0044
Japan
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Creating Viral Content for PlenishCleanse | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490