Help promote the annual World University Rankings on Weibo
Our Chinese social media team created an end-to-end campaign to help support the August release. The strategy encompassed a full creative campaign supported by paid amplification. All assets were created in-house consisting of both repurposed and original content. With only a two month window to support the campaign, and a ‘hot period’ of less than two weeks, frequent posting and promotion was required.
- 2483 followers gained
- 1,774,560 views of campaign assets