To create a piece of viral content that would promote the Funding Circle brand
Our Ideas Factory team ideated and created a cryptic puzzle entitled Brandscape, a hand drawn illustration featuring visual clues for 50 international brands. After the creative team had devised all fifty increasingly difficult clues, renowned artist, Running For Crayons, was commissioned to create the stunning artwork. Our in-house dev team then created the framework for the game from the ground up, incorporating the Facebook API so that people could login and save their progress.
Once released our digital PR team set about promoting the game to both sector relevant publications and to the wider media.
- Over 60,000 unique players within two weeks
- Over 40 high quality links
- Featured on national media outlets including The Mirror, The Sun, The Daily Star and Mail Online