Increase organic traffic by reviewing & improving on-site content
Our tech team performed a deep dive analysis of the Lyst site, which features hundreds of thousands of pages, in order to ascertain where key and wholesale wins could be made. Focusing on both metadata opportunities and on-page keyword opportunities they devised a six month content optimization strategy. Our copywriters were then given the challenge of creating huge amounts of optimized content that still adhered to Lyst’s exacting stylistic guidelines.
- 242% increase in organic traffic within 6 months