The Baidu Landscape
Much like Google, the Chinese search giant Baidu provides brands with the opportunity to bid on specific search phrases in order to reach a bigger audience. Aside from standard PPC practices, Baidu also features Brand Zone and Mini Brand Zone, allowing you to create a branded widget with video, imagery and products that takes up a large chunk of SERP space.
For businesses looking to gain a presence in the Chinese market, knowing and effectively implementing this feature of Baidu is key. However, setting up paid search with Baidu can be tricky, requiring both document verification, understanding of Baidu’s own keyword tools as well as a Chinese landing page to be in place.
An expert team
Though very similar to Google Adwords, Baidu’s paid search has some features that are best actioned by native-speaking PPC experts. Localizing PPC campaigns into Chinese will require both linguistic and paid search knowledge.
Our Chinese team are highly experienced in working with both SMEs and enterprise level businesses looking to setup Baidu PPC accounts or improve current account performance. By looking closely at the UX of your Chinese landing pages, our team can further advise you on how to have a localized Chinese page that will increase your ROI over time.