Baidu PPC | Chinese Paid Search | Adapt
Baidu PPC
Chinese Paid Search
Our team provides a full Baidu PPC service to ensure your business can easily and effectively begin to benefit from Baidu’s features, offering assistance with everything from landing page creation to paid search account set up and reporting.

The Baidu Landscape

Much like Google, the Chinese search giant Baidu provides brands with the opportunity to bid on specific search phrases in order to reach a bigger audience. Aside from standard PPC practices, Baidu also features Brand Zone and Mini Brand Zone, allowing you to create a branded widget with video, imagery and products that takes up a large chunk of SERP space.

For businesses looking to gain a presence in the Chinese market, knowing and effectively implementing this feature of Baidu is key. However, setting up paid search with Baidu can be tricky, requiring both document verification, understanding of Baidu’s own keyword tools as well as a Chinese landing page to be in place.

An expert team 

Though very similar to Google Adwords, Baidu’s paid search has some features that are best actioned by native-speaking PPC experts. Localizing PPC campaigns into Chinese will require both linguistic and paid search knowledge.

Our Chinese team are highly experienced in working with both SMEs and enterprise level businesses looking to setup Baidu PPC accounts or improve current account performance. By looking closely at the UX of your Chinese landing pages, our team can further advise you on how to have a localized Chinese page that will increase your ROI over time.

Services
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490
Baidu PPC | Chinese Paid Search | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490