Keyword strategy for the Chinese market not only requires native understanding of the nuances of the Chinese language but also in-depth understanding of its own unique platforms. Baidu also has its own set of keyword research tools that are the only accurate data point for search volumes in the Chinese market, though these require Chinese credentials to access.
Our team of Chinese SEO experts utilize both technical understanding of these platforms as well as linguistic knowledge to ensure your rankings and content strategies are Baidu ready.
Following your China-optimized keyword research and technical set-up, you’ll want to get your name out there. We guide you through the process of ensuring your Chinese site has optimized on-site content and will also help craft cutting edge content tailored for the Chinese market, be it interactive infographics or large-scale long-form pieces.
In terms of link building, Baidu has been frequently given the moniker of a black hat wild west, where link farms and directory submissions were the norm. Recent algorithm updates have made this a thing of the past however, and our bespoke China-focused linkbuilding tactics ensure your content is placed on high-authority sites and exposed to your target demographics for maximum return.
One key difference of off-site SEO for Baidu is the heavy use of its own products on the first page of almost any search query. This comes in the form of platforms such as Baidu Baike (China’s Wikipedia), Tieba (popular forum) and Zhidao (Q&A platform), which all present opportunity to build up a presence in through official branded accounts and user interaction. Boosting further off-site Baidu SEO ranking and visibility requires an optimized strategy for each of these platforms. We will ensure that your brand presence is optimized among these platforms correctly.
With mobile users making up 97% of total internet users in China, mobile SEO for Baidu simply cannot be ignored. Like Google, mobile-centric SEO initiatives are being released by Baidu with the search engine encouraging users to optimize their sites for mobile, regardless of whether they’re responsive or separate mobile sites.
Recent projects such as the AMP-like MIP (mobile instant pages) as well Baidu making recent announcements that mobile-optimized sites will feature highly in organic rankings only reinforce the need for this. We can provide user-friendly, Baidu mobile optimized websites and can also assist with the implementation of MIP to keep your site ahead of the game.