Chinese SEO | Baidu SEO | Adapt
Chinese SEO
Be found by the world's biggest market
With over 700 million online users – more than the United States, India and Japan combined – the Chinese market presents an enormous opportunity for businesses looking to attract a new audience to engage with their brands.

The Chinese market is notorious for its inaccessibility for those who are not equipped with local knowledge, but our highly experienced Chinese SEO team can help your business overcome these barriers to create an effective internet presence in China.

Concentrating on Baidu

Baidu has long since been the main player in the Chinese SEO market with well over 70% of the total market share. With Google shutting down its China operations back in 2010 and being heavily censored and unreliable, search strategy requires a nuanced, Baidu-focused understanding that differs greatly to typical Google approaches. Other search engines with local market shares include the emerging Qihoo 360, Sougou.

While the principles of SEO are fundamentally the same, Baidu features notable differences to Google and consequently, its ranking factors are significantly different. Practices such as getting a Baidu account, verifying your site with Baidu Webmaster Tools and submitting Baidu-optimized sitemaps are vital and often overlooked initial steps, as is ensuring your site is correctly Baidu optimized throughout all your China SEO efforts.

Limitless Localization 

Aside from on-page and technical nuances such as optimizing your site speed for Baidu and Baidu’s stronger considerations on meta data, obvious challenges of SEO in China are the language barrier and regulation restrictions within the country. Using a combination of our Chinese SEO and localization experts and access to the required set-up and licensing (such as ICP licensing) we can effectively remove the typical challenges that face Western businesses when looking to move into the Chinese search sphere to ensure they enjoy the visibility they deserve.

Services
Keyword Research

Keyword strategy for the Chinese market not only requires native understanding of the nuances of the Chinese language but also in-depth understanding of its own unique platforms. Baidu also has its own set of keyword research tools that are the only accurate data point for search volumes in the Chinese market, though these require Chinese credentials to access.

Our team of Chinese SEO experts utilize both technical understanding of these platforms as well as linguistic knowledge to ensure your rankings and content strategies are Baidu ready.

Content Strategy and Linkbuilding

Following your China-optimized keyword research and technical set-up, you’ll want to get your name out there. We guide you through the process of ensuring your Chinese site has optimized on-site content and will also help craft cutting edge content tailored for the Chinese market, be it interactive infographics or large-scale long-form pieces.

In terms of link building, Baidu has been frequently given the moniker of a black hat wild west, where link farms and directory submissions were the norm. Recent algorithm updates have made this a thing of the past however, and our bespoke China-focused linkbuilding tactics ensure your content is placed on high-authority sites and exposed to your target demographics for maximum return.

Optimizing for Baidu’s Own Products

One key difference of off-site SEO for Baidu is the heavy use of its own products on the first page of almost any search query. This comes in the form of platforms such as Baidu Baike (China’s Wikipedia), Tieba (popular forum) and Zhidao (Q&A platform), which all present opportunity to build up a presence in through official branded accounts and user interaction. Boosting further off-site Baidu SEO ranking and visibility requires an optimized strategy for each of these platforms. We will ensure that your brand presence is optimized among these platforms correctly.

Baidu Mobile

With mobile users making up 97% of total internet users in China, mobile SEO for Baidu simply cannot be ignored. Like Google, mobile-centric SEO initiatives are being released by Baidu with the search engine encouraging users to optimize their sites for mobile, regardless of whether they’re responsive or separate mobile sites.

Recent projects such as the AMP-like MIP (mobile instant pages) as well Baidu making recent announcements that mobile-optimized sites will feature highly in organic rankings only reinforce the need for this. We can provide user-friendly, Baidu mobile optimized websites and can also assist with the implementation of MIP to keep your site ahead of the game.

Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490
Chinese SEO | Baidu SEO | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+1 503.274.2211
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+1 212.581.8870
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
D610 Guanghualu SOHO2 9 Guanghua Road, Chaoyang District
Beijing
100010 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81 3.6823.6490