Alongside ensuring that your social media account, be it Weibo or WeChat, is on-brand, correctly localized and is relevant for your Chinese target audience, setting up and account verification requires certain Chinese business accreditation, which we can assist with. Verified accounts offer brands a whole host of extra functionalities and APIs as well as trust and reputation assurance with your audience.
Our native Chinese social media specialists will give invaluable help and insight every step of the way. Included in our services are account set up, content publishing, channels and community monitoring, reporting on performance, and ad copy creation and launch. We understand the unique functionalities, formats and audiences of key platforms such as Weibo and WeChat to ensure your brand is represented properly to your Chinese target audience on these platforms.
We work closely with Weibo and WeChat KOLs (Key opinion leaders) sourced across a variety of key industries to plan outreach and amplification strategies. Leveraging KOLs is a vital part to any social media strategy in China and is a direct route to heightened brand awareness, product promotion and conversions. KOLs can be tailored in as part of seasonal campaigns or on an ad hoc basis to ensure that your message is shared by right person on the right platform at the right time.
A wide variety of rich media advertising opportunities exist across China’s social media platforms, with imagery, GIFs and video proving both popular and effective. WeChat in particular has a variety of features such as banner advertising on subscription accounts, click-to-follow ads and “In-Moments” advertising, allowing brands to target a selected demographic in their WeChat status feed.
Effective advertising not only requires localization expertise but also an understanding of China’s strict advertising policies. Through our collaboration with Sina and Tencent we are able to guide you through this and ensure your ads are seen by as many as possible
Our Chinese-speaking social media specialists can help provide training and consultancy for companies looking to train their internal team in running Chinese social media. Training can be held in English and/or Chinese.