Paid Social
Reach new audiences and expand the scope of your business growth. Using the unparalleled targeting capabilities of social media, we put your brand directly in front of those most likely to convert.
“Working with Adapt has been an absolute pleasure. We would not have been able to expand our business or achieve the success we have without their innovative solutions.
"We’re excited to see how much more we can achieve with Adapt in the future.”
Benjamin Kenny | Oak Tree Mobility
Services
Our dedicated paid social team are specialists across Facebook, LinkedIn, Pinterest, Instagram, Snapchat and every platform in between. With us, no audience is unreachable.
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Channel and Audience Planning
Take full advantage of the rich data offered by social media platforms, and make your brand visible to high-performing audiences.
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Dynamic Advertising
Target customers you know have visited your website – and use automation to bring them back for more.
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eCommerce Integration
Boost sales and supercharge revenue by making your products discoverable by customers you know will be interested.
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Account-Based Marketing
Put your B2B products in front of high-value customers you’ve already identified – and use data to target more.
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Tracking Implementation
Keep your eye on valuable micro-conversion and product revenue data, monitored using platform-specific tracking pixels and tags.
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Facebook Attribution
Understand where your advertising is having the greatest impact. Then use that knowledge to deliver the best return and fuel your growth.
Process
The Adapt approach to Paid Social
We put social media advertising’s unique targeting capabilities into action, galvanising your brand in the eyes of your customers and growing it with people just like them.
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Review Activity & Goals
Before getting to work, we take time to fully understand your business goals, your current activity, and how the two align. We use this insight to fine-tune performance and identify new opportunities for growth. There’s always another level.
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Audience Planning
The strength of social media is the data it puts at your fingertips. Taking our knowledge of your goals, we create a robust plan to reach the audiences who will deliver your growth ambitions, on the platforms where they’re most likely to convert.
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Implementation
Once your plan is in place, our paid social specialists will take the reins to ensure everything runs to its full potential. Social media moves quickly, so they’re always looking for new opportunities to give you a competitive edge.
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Automated Reporting
Data is nothing without insights. That’s why we swear by Google Data Studio. It lets us build intuitive, real-time dashboards and visualisations to report on your KPIs. And it helps us shine a light on new opportunities across your paid social campaigns.