Data-Driven Marketing Trends for 2022

In this short webinar, Data Strategy Lead, Sian Miller, chats to Conversion & Analytics Director, Ryan Webb, about the most important data-driven marketing trends this year.

The volume of data at our fingertips is continually increasing, making it an increasingly important topic for agencies and brands alike. Together, Ryan and Sian go in-depth on...

• The Growth of Anonymous Data
• Less Accessible Personalised Data
• The Importance of First-Party Data
• Zero-Party Data & What It Is
• Measurement in the Data Privacy Age