Digital Marketing Futures Discusses... Experience Optimisation

Rounding out our three-part series on the future of Conversion Optimisation, for this session our own Lead Conversion Consultant, Joe Johnston, is joined by Jan Marks, Director Europe & Latin America at global A/B testing leader, VWO.

Together they chat about...

The difference between conversion rate optimisation & experience optimisation
The secrets behind successful experimentation programmes
Common misconceptions about A/B testing tools

Speakers

Joe Johnston

Lead Conversion Consultant

Topic: Experience Optimisation

Jan Marks

Director Europe & Latin America, VWO

Topic: Experience Optimisation

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