Digital Marketing Futures Discusses... Visual Analytics

Kicking-off a three-part series on the future of Conversion Optimisation, our own Lead Conversion Consultant, Joe Johnston, is joined by Sharon Peng, Product Manager at leading user behavior analytics tool Microsoft Clarity.

Together they chat about...

• The importance of visual analytics in an increasingly data-rich digital landscape
• The difference between visual analytics & data-based analytics
• How visual analytics informs website optimisation decisions & experimentation programs