Global Growth: Unifying B2B Sales & Marketing

Unifying sales and marketing teams within B2B organisations has been shown to deliver significantly better revenue and profit growth. And yet, many B2B brands still struggle to bring the two together.

In this webinar B2B Performance Director, Rawad Jammoul, and Director of Business Development, Alicia Miller, discuss...

• The symptoms of sales & marketing misalignment
• How B2B brands can align goals, targets & execution
• How you can bridge the gap between MQL & SQL
• How marketing can add more value post-MQL